Mar 12, 2018
Shel Horowitz is on a mission! Inspired by his "impossible" success in protecting a threatened local mountain forever, Shel expanded his focus to harness the profit motive as a powerful tool for turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. Founding the website Going Beyond Sustainability "Enlightened self-interest can get it done, while guilt and shame fail," he says. During the chat he offers some wonderful insights into this topic.
For over a decade, Shel a/k/a “The Transformpreneur,” says he has shown businesses how to go green affordably and effectively, let alone market that green commitment to win new customers, turn those customers into fans, and turn those fans into ambassadors for you. But consumers can learn too and be part of the solution, by showing them how to green their own lives while actually improving quality of life. To get you started Shel has created a small book which Mature Preneurs Talk listeners can access free here: painlessgreenbook dot com forward-slash earthday As the author he wants to help society get beyond these seemingly intractable problems, and develop products, services, and marketing that turns "impossible" into "what are we waiting for? Let’s get it done!" An international speaker and TEDx Talker whose popular talks include "Impossible is Not a Fact -- It's a Dare" and "Making Green Sexy," he’s also author of ten books, the long-running category bestseller was Guerrilla Marketing Goes Green and just-published Guerrilla Marketing to Heal the World.